The stages of a marketing plan flow logically.
In simple terms:

• Gathering research
• Defining a problem
• Setting goals
• Determining how best to reach the goals
• Setting a budget
• Measuring the results

This site shows the creation of a small business multimedia marketing plan.

In this case, the business is Sune’s IGA Grocery, a small grocery store owned and operated by Kelly and Dale Melvin, their son, Zach, and a dedicated crew of employees.

The following pages showcase the situation, the problem, the goals, and the desired results.